This product is relatively new and has been receiving mixed reviews so here is my experience with the product.
The ‘lip paint’ comes in a solid and thick plastic tube with a cap that does slightly click into place. The applicator is a little different from others on the market it is more of a straight footed applicator on a slight slant, that was designed to make application smoother and easier. The wand definitely helped a lot when applying the product close to the edge of your lips. Looks wise the packaging is clean and simple with the name in gold print – which is a nice touch. Overall, I do like the packaging and nothing really bothered me about it.
I found that this ‘liquid lipstick’ was a little different, as it has a mousse like texture and took a while to set. I personally liked the smooth velvety consistency it had and found that the product was very opaque; this minimized the amount of layers needed for one application. The consistency also made the application even, quick, and easy which is always a plus. However, the setting time was a little longer than I would like for a product that is marketed as a matte liquid lipstick. The long setting time also meant that it was prone to smudging or transferring. When the product did finally set I found that it started to quickly dry out my lips and it would start to slowly flake off. So longevity wise it would not be the best product to choose however colour pay off and selection is great. Overall, I would say that the product is great for photos and quick application instead of a makeup look that you will be wearing all day long.
On the Sephora website it is described as a mauve shade but I find that it runs more on the rosier side. Tarte also has lip liners that kind of correspond with the shades and I purchased lightest liner (boho) to down play the deepness in TBT for a more day time look.
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